Free Samples For Product Improvement

by GuestPoster on November 23, 2011

Free samples without surveys are thought of by some people as such a rarity that they refuse to believe it when they encounter them. Whether these free samples are cosmetic products, food products or electronics, they elicit surprise in potential customers who are used to having to pay hidden fees or to complete surveys before they can get any free items. It seems likely that the surprise factor multiplies with the price of the item. That is to say free electronic products are bound to elicit more surprise than free cosmetic products.

Interestingly enough, as valuable as electronic products are, the companies that manufacture them persist in dishing them out at no cost to some of their customers. They do so, not out of the kindness of their hearts, but because this action is central to the achievement of their business aims. That is to say these companies have figured out that the best way to get consumer feedback on their products is to give some of their customers free products to try out before they ever release them on to the market.

These customers will be the first to encounter whatever bugs exist in the electronic products. So they will be well placed to give the companies feedback on the products, outlining what worked well and what didn’t, and which changes would likely improve their customer experience. The companies would be fortunate to get this information as it would enable them to improve their products before ultimately releasing them to the wider market of customers. This is information that the company might otherwise have had to pay qualified workers to determine. So getting consumers to share it with them for the comparatively low cost of the products would actually save them money.

The other alternative for the company would be to simply release their new products onto the wider market without testing them out on a small group of consumers. Such a move would cost the company a lot if it turned out that the product had major bugs. Not only would it spoil the company’s reputation, but it would also cost the company money to recall the problematic items and replace them. It would be far better to avoid all these inconveniences and expenses by making a small number of free products available to a selected group of customers. And, of course these free products would have to be free samples without surveys.

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