What to Look for in an SEO Company

by GuestPoster on August 17, 2011

I don’t pretend to know everything about search engine optimization, otherwise known as SEO. I’m just a Seattle criminal lawyer. But I own my own business and search engines are a huge part of my life. Because of that, I’ve dealt with a couple of different companies offering SEO services, and I thought I’d tell you what I thought made up a good one.

First, the SEO company you need should offer you their expertise exclusively. If you’re a regional business, like I am, then you want to make sure you are holding down the keywords that are important to your business (for example, I wouldn’t want them selling services for Seattle criminal lawyer to anyone else). If you are national, you want to have control over your important keywords.

Second, you want your company to work with keywords that are important to you, even if they are highly competitive. For example, I have companies email me all the time telling me they can get me ranked for lawyer Seattle criminal and things like that. That’s great, but no one searches like that. It’s wasted money.

Third, you want organic results, not advertising results. The organic results are those results that you probably look at every time you search for something on Google. The advertising results are those results in the box at the very top of the page and those that go down the right side of the page. People clicking on those typically aren’t good potential clients. Make sure you get organic results.

Fourth, and finally, make sure they aren’t going to use spammy methods to try to increase your rankings. Your reputation is important, and if the wrong people start to get spammed, they can really put a dent into your online reputation. I knew a Seattle criminal lawyer who, for a long time, if you googled his name or his firm name a blog post came up about his advertising methods. You don’t want this to happen to you.

SEO is important for business. More and more people are looking to the internet for help. Just make sure you get the right help.

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